Our Story

Thinking differently

About Opinyin

Unlike other customer feedback text analytics systems, Opinyin provides effortless and affordable actionable CX insights from day one. This is achieved at a lower cost with less setup and maintenance due to our unique A.I. that actually reads and understands any unstructured text without the need for complex data models and continuous training. 

The origins of the Opinyin technology are rooted in a number of successful projects to analyse text in tweets on the Twitter platform. The advanced A.I. is capable of understanding opinions on any subject without the need for training, making it highly scalable and cost-effective to deploy.

Targeting this technology at customer experience management, the Opinyin platform and technology reads and analyses customer feedback across a range of channels providing highly valuable actionable insights to ensure customers are heard, retained and converted into brand advocates.

Why Opinyin?

Effortless

A complete survey platform, Opinyin is up and delivering valuable insights in real-time from day  one. Benefit from the pre-built NPS, CSAT and CES templates or plug into your feedback capture platform of choice to get the 'why' behind the scores. 

Affordable

Without the need for complex models, training and maintenance, Opinyin is not only both affordable to buy and operate in your business, it will scale with you as its insights help you grow.  

Actionable Insights

The insights it provides effortlessly will allow you to know in real-time how to retain more customers and turn them into advocates, in turn attracting new customers and driving the rapid growth of your business.

Meet the team

Opinyin's leadership team share a passion for better customer experiences through effortless and affordable actionable insights. 

About Opinyin
Rob Lancashire

CEO/Co-FOunder

A technology entrepreneur with several successful exits to his name, Rob brings an experienced strategic and execution lead to Opinyin. His dedication to customer experience excellence drives his determination for Opinyin to be the platform of choice for customer-first brands.

About Opinyin
Mike Petit

CTO/CO-FOUNDER

With 38 years’  of experience in Marketing Technology, 20 of those in the application of  Natural Language Technology, Mike is the key architect of the Opinyin platform. His zeal for democratising A.I. text analytics drives Opinyin's focus on affordability and ease of adoption for everyone.

Alexandra Stålnacke

Chief Science officer

Highly skilled in Artificial Intelligence and Natural Language Technology with a Masters in General Linguistics from Umeå University, Sweden, Alexandra was one of the creators of Opinyin's unique A.I. text analytics technology and has a passionate and intimate knowledge of its unique approach.

Quentin Solt
Quentin Solt

NED/CO-FOUNDER

Quentin is a corporate finance lawyer, entrepreneur and director of several UK listed companies. He is also an adviser to several early-stage and maturing businesses, principally in the technology sector. He brings his zest for enabling technologies and his extensive experience of working with fast-growing businesses.

Quentin Solt
Quentin Solt

NED/CO-FOUNDER

Quentin is a corporate finance lawyer, entrepreneur and director of several UK listed companies. He is also an adviser to several early-stage and maturing businesses, principally in the technology sector. He brings his zest for enabling technologies and his extensive experience of working with fast-growing businesses.



If you would like to know more about Opinyin click the button below and get in touch.

Effortlessly transform unread customer feedback into actionable CX insights with Opinyin's unique A.I. platform.